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What Is Public Relations Select 2 Definitions And Assess

Statistics

Counts

Total Pages: 5.38
Total Words: 1346
Total Characters: 7473
Number of Sentences: 86

Averages

Words per Sentences: 15.65
Characters per Words: 5.55

Readability

Flesch Reading Ease: 47.96
Fog Scale Level: 13.75
Flesch-Kincaid Grade Level: 10.46

What is Public Relations  Select 2 definitions and assess

     The Mexican Statement, agreed on by the World Assembly of Public Relations Associations in Mexico City in August 1978 (Seitel, 1992, 8), reads,
"Public relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisation leaders, and implementing planned programmes of action which will serve both the organisation's and the public interest."
Strengths
1. The emphasis that public relations practice is an art and social science.
By stating that PR practice is an art implies the element of specialised skill, knowledge and methods involved (Tymson, 1996, 4). It also implies that PR practice is not completely objective, as there are subjective factors involved. PR practice deals with the human element, which is by nature unpredictable; therefore not completely objective. PR practice also considers the inputs which social sciences (eg. psychology, sociology, anthropology, statistics) can contribute. For example, a PR practitioner would have to consider cultural factors when planning a programme or campaign for its targeted publics so that there would be less risk of unintentionally offending other segments of the society.
3. The emphasis on "analysing trends, predicting their consequences, counselling organisation leaders, and implementing planned programmes of action".
     Here a trend is established for PR practice. "Analysing trends" would imply the need for employing proper research methods to gain feedback on audience attitudes (Tymson, 1996, 5). "Predicting their consequences" emphasises the importance of forecasting, based on research results. "Counselling organisation leaders" show the need for PR practitioners, whether consultants or in-house PR managers, to advise organisational leaders on PR issues and activities, for example, sponsoring a charity event to boost the company image and improve goodwill between the organisation and its publi...

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