|
Save up to 50% if you register now! |
| |
| |
| Moopuna: Home - About Moopuna - Search - Help | Login - Register Now |
| |
| |
| |
| |
| |
| |
|
Term Papers Categories Acceptance EssaysAlcohol & Drugs American History Anatomy & Physiology Animal Science Anthropology Architecture Arts Astronomy Aviation Biographies Biology Book Reports Business Chemistry Computers & Internet Creative Writing Current Events Economics Education Engineering English Environmental Issues Ethics European History Film & Cinema Foreign Languages Geography Government Health & Beauty Health Care History Human Sexuality Legal Issues Marketing Mathematics Medicine Movies Music Mythology Philosophy Physics Poetry Political Issues Political Science Psychology Religion Science Shakespeare Social Issues Sociology Speech & Communications Sports & Games Supernatural Issues Technology Theater World History Zoology | |
|
|
Cola Wars, International--COKE V PEPSI
Stephen Brennan Accounting II Tue/Thur. 3-4:30 The Wall Street Journal recently did an article on how the soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to study the international cola wars. The domestic cola war between Coca-Cola and Pepsi is still raging. However, the two soft-drink giants also recognize that opportunities for growth in many of the mature markets have slowed. Both Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion cases come from?" The answer lies in the developing world, where income levels and appetites for Western products are at an all time high. Often, the company that gets into a foreign market first usually dominates that country's market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed that Awherever American boys were fighting, they'd be able to get a Coke. By the time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. In the intervening 40 years, many new markets have emerged.... Please login to view comments from other users.
If you are having problems registering, please don't hesitate to contact us. | |||||||||||||||||||||||||
|
|
| Home | Register | Search | Help | Contact | Retrieve Password | Cancel Subscription | Privacy Policy | Disclaimer | Back to Top |
|
|
|
| © Copyright 1999-2009 Moopuna.com. All Rights Reserved. |