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European Herald TribuneI. Abstract
T his project presents a concise detailed analysis of a prospective business plan for an innovative new newspaper known as the European Herald Tribune (EHT), which will be in affiliation with the widely read and respectable International Herald Tribune (IHT). The main goal of the EHT is to become “Europe’s Newspaper.” In order to achieve this thorough research has been conducted on the various aspects that may affect the establishment and the possible future success of the EHT. In the external environment the analysis focuses on the different political, economic, legal, and cultural aspects of Europe and the European market, as well as the competitive environment confronting a new “European” newspaper. Since the core mission of the EHT is to focus on an increasingly pan-European knowledge audience, we have also established a common strategy on how we will operate and attract our customers. Specifically, we have emphasized the partnerships and joint ventures that will be established in individual European countries, the negotiating strategy that will be utilized, the internal HRM structure and the roles and responsibilities of each employee, as well as a prospective cost analysis. Finally, after examining in detail the strengths, weaknesses, opportunities, and threats facing the debut of a new “European Newspaper,” the analysis offers strategic plans for future development and tactics on possible crisis management. II. IHT1. Historical Information T he International Herald Tribune (IHT) was founded in 1967, and is the premier international newspaper for opinion leaders and decision makers around the world. It presents a balanced, objective, and tightly edited package of world news, commentary, and features six days a week. A brief history of the IHT is summarized below: In 1980, the IHT began sending page images via satellite from Paris to Hong Kong, making it the fir... Please login to view comments from other users.
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