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ADVANTAGES AND DISADVANTAGES OF STRATEGIC ALLIANCES AND JOINT VENTURES: DISCUSS
STRATEGIC ANALYSIS Discuss the Advantages and Disadvantages of Strategic Alliances and Joint Ventures Strategic alliances are partnerships whereby two or more firms choose to cooperate for their mutual benefit by combining their resources- financial, managerial, and technological as well as their competitive advantages. Alliances are often called cooperative strategies. Cooperation between international firms can take many forms, such as co-funding of research projects, sharing of production facilities and marketing of each others products using existing distribution networks. For example in March 2000, General Motors and Fiat formed a strategic alliance creating an important partnership in two of the world’s largest automotive markets: Europe and Latin America. The alliance promises an opportunity to make value for GM shareholders through significant synergies in such areas as parts cost reduction, optimisation of activities regarding power-train modules, efficiency in financial service operations, cross-sharing of automotive technologies, common platforms and architectures. Each participant was motivated to promote its self-interest but had determined that cooperation was the best way to achieve its goals. The most common type of strategic alliance is a joint venture but there are other types of alliances that have been formed depending on the company’s objective to form the partnership. A joint venture is when two or more companies join together to create an independent company that is legally separate and distinct from its parents. An example of a joint venture is the Nuumi Corporation, created between Toyota and General Motors, which gave GM access to Toyota’s manufacturing expertise and provided Toyota with a manufacturing base in the ... Please login to view comments from other users.
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