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THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS

Statistics

Counts

Total Pages: 33.86
Total Words: 8464
Total Characters: 49225
Number of Sentences: 574

Averages

Words per Sentences: 14.75
Characters per Words: 5.82

Readability

Flesch Reading Ease: 42.25
Fog Scale Level: 14.46
Flesch-Kincaid Grade Level: 11.03

THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING PROCESS: A CASE STUDY OF FSB INTERNATIONAL BANK PLC, MAIDUGURI BRANCH, NIGERIA.

(COURSE:    FOUNDATION OF MARKETING)

BUSN 342

OF THE

DEPARTMENT OF BUSINESS ADMINISTRATION

JUNE, 2004

        This work is a case study submitted to the student service of the AIU, after completion of the course titled “Foundation of Marketing” (BUSN 342) by the writer.

TABLE OF CONTENTS

Title Page -       -       -       -       -       -       -       -       -       1

Table of Contents        -       -       -       -       -       -       -       11

CHAPTER ONE

1.0    Introduction       -       -       -       -       -       -       -       1

1.1    Background of the study      -       -       -       -       -       1

1.2    Historical Background  -       -       -       -       -       -       3

1.3    Statement of the research problem/hypothesis       -       5

1.4    Objective of the study  -       -       -       -       -       -       6

1.5    Significance of the study      -       -       -       -       -       7

1.6    Scope and limitation of the study  -       -       -       -       7

1.7    Methodology of the study     -       -       -       -       -       8

1.8    Definition of marketing information system (MIS)    -       9

CHAPTER TWO

2.1    Literature review         -       -       -       -       -       -       10

2.2    Definition of and concept of marketing information system -  13

2.3    Components of marketing information system -       -       16

2.4    Benefits of marketing information system       -       -       19

2.5    Information required   -       -       -       -       -       -       20

2.6    Learning through system analysis -...

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