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Subliminal Messages In Advertising
Advertising has been part of the American economy for some time. Over that time advertising has grown significantly from a single page ad with one black and white photo to today’s million dollar multi-media campaigns, including TV and magazine adds designed specifically to make you want to buy what everyone is selling. At the heart of every advertising campaign is a sales pitch which is obvious. Beginning in the 50’s advertisers were looking at all available techniques to get their product sold. This included a very new and untested broadcasting method called subliminal projection. The idea of using an individual’s subliminal perception was a direct result of research in the 50’s concerning the human subconscious and how it is effected by the world around us. One man in particular would try to use the subconscious to communicate directly with people’s minds without them even knowing it. The term subliminal messages was born and the use of these messages has risen in the ranks of advertisers wanting to sell their products with increased results. In 1957 a new scare came into the public spotlight. This scare was given the name subliminal advertising by the father of this new technique, James Vicary. Vicary was the first person to think up subliminal perception and went on after much encouragement to develop a machine capable of testing his theory. Finally Vicary created a company called Subliminal Projection Co. to market his new product. When news of Vicary’s new technology reached the public eye it resulted in public hysteria. From the beginning, Vicary’s technological invention was labeled as mind altering and destructive. Still many advertisers quickly adopted this new and untested form of advertising hoping to sell their product in increased numbers. The most noticeable of these advertisers was KTLA in Los Angeles. Soon after announcing their use of subliminal messages a story appeared in the New York Times stating that “... Please login to view comments from other users.
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